Latvia

Latvia, officially known as the Republic of Latvia, is a country in the Baltic region of Northern Europe. Since its independence, Latvia has been referred to as one of the Baltic states.

Latvia is a high-income advanced economy and ranks 41st in the Human Development Index. It performs favourably in measurements of civil liberties, press freedom, internet freedom, democratic governance, living standards and peacefulness.

Healthcare budget

$1,7 billion

Inhabitants

1,9 million

GDP per capita

$18.033

Currency

Euro

World Ranking

GDP 92nd

Latvian healthcare

The Latvian healthcare system is a universal program largely funded through government taxation. It was among the lowest-ranked healthcare systems in Europe, due to excessive waiting times for treatment, insufficient access to the latest medicines, and other factors. There were 59 hospitals in Latvia in 2009, down from 94 in 2007, and 121 in 2006.

Corruption is relatively widespread in the Latvian healthcare system, although the situation has improved since the early 1990s. It has been noted that an environment conducive to corruption has been promulgated by low salaries and poorly implemented systemic reforms.

Pharmaceutical environment

Latvia have signed the Joint Baltic Drug Procurement Agreement. This agreement may increase the volume of ordered medicines, thus attracting interest from more pharmaceutical companies to participate in tenders and putting manufacturers under pressure to offer discounts on pharmaceutical prices.

Some prescribed drugs, such as those used for diabetes, HIV, and TB, are subsidized by the state, and Latvian authorities have indicated that fighting tuberculosis, tick-borne encephalitis, and HIV are key priorities.

The experts in Latvia

Henrik Alfredsson & Clas Lindbergson

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Services

Sales and Marketing

Entering the European market is not easy. 27 countries with different healthcare systems. What is your strategy? Apart from the Big-5, what do you do with the other 22 countries? We offer a solution for 11 countries. Sales and marketing is our core business.

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Distribution

We manage, through our logistic partners with their regional warehouses, the distribution to our region (11 countries). They have the capability to handle the most demanding of specialized product order management, storage, handling and distribution requirements.

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Early Market Research

You know that market research is critical. It provides customer insights, competitive intelligence, behavioural tendencies, and product positioning. And market research increasingly is becoming an important component for linking R&D and marketing teams.

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Market Access

Achieving reimbursement and getting the right price are the 2 most important drivers for a successful launch of an innovative pharmaceuticals in our part of Europe. Health Authorities in any European country decide individually based on their local regulations, policies, framework, social values and available health care budget.

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Market Authorisation

Unlike other regions, in the EU a number of options is available to obtain a marketing authorisation. Centralised at the European Medicines Agency in Amsterdam or decentralised with the individual competent authorities of the member states, each marketing authorisation application procedure has its pros and cons.

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Pharmacovigilance

Pharmacovigilance is the science and activities relating to the detection, assessment, understanding and prevention of adverse effects or any other medicine-related problem.

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