Eastern Mediterranean
Greece and Cyprus are two sovereign states located in the eastern Mediterranean region. Both countries share strong historical, cultural, and linguistic ties, with Greek as the official language in both territories. Geographically, they occupy a strategic position at the crossroads of Europe, Asia, and Africa.
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George Diamantopoulos
Ariti Business Development Direcctor
Theodore Kountanis
Ariti Business Development SpecialistGreece & Cyprus in brief
Both countries are members of the European Union and the Eurozone (Greece – January 2001, Cyprus – January 2008). Both countries have modern healthcare systems and modern well-established regulatory frameworks. Each country operates within an extremely challenging pricing and reimbursement environment, requiring tailored approaches and local expertise for successful pharmaceutical market access.
Services
Distribution
We manage, through our logistic partners with their regional warehouses, the distribution to our region (26 countries). They have the capability to handle the most demanding of specialized product order management, storage, handling and distribution requirements.
Learn moreEarly Market Research
You know that market research is critical. It provides customer insights, competitive intelligence, behavioural tendencies, and product positioning. And market research increasingly is becoming an important component for linking R&D and marketing teams.
Learn moreMarket Access
Achieving reimbursement and getting the right price are the 2 most important drivers for a successful launch of an innovative pharmaceuticals in our part of Europe. Health Authorities in any European country decide individually based on their local regulations, policies, framework, social values and available health care budget.
Learn moreMarket Authorisation
Unlike other regions, in the EU a number of options is available to obtain a marketing authorisation. Centralised at the European Medicines Agency in Amsterdam or decentralised with the individual competent authorities of the member states, each marketing authorisation application procedure has its pros and cons.
Learn morePharmacovigilance
Pharmacovigilance is the science and activities relating to the detection, assessment, understanding and prevention of adverse effects or any other medicine-related problem.
Learn moreSales and Marketing
Entering the European market is not easy. Up to 51 countries with different healthcare systems. What is your strategy? Apart from the Big-5, what do you do with the other 26 countries? We offer a solution for 26 countries. Sales and marketing is our core business.
Learn moreLooking to reach 14 million people in Greece and Cyprus? Our team specializes in local healthcare systems and can guide your pharmaceuticals to success in these key Mediterranean markets.