Central & Eastern Europe

Central & Eastern Europe is the central region of Europe. Central & Eastern Europe includes contiguous territories that are sometimes also considered parts of Western Europe, Southern Europe and Eastern Europe. The concept of Central & Eastern Europe is based on a common historical, social and cultural identity and is a patchwork of territories that are traditionally Catholic and Protestant.

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Jiri Hermanek

ExCEEd Orphan Chief Executive Officer & Founding Partner
Central & Eastern Europe

Central & Eastern Europe in brief

All 14 Central and Eastern European countries have much in common due to their location on crossroads between West and East and long years of common history in multinational states like Austrian-Hungarian Monarchy. After 2nd World War all those countries were part of the socialistic camp, more or less isolated from western world for more than 40 years. Since peaceful “velvet” revolutions at the end of 1980’s, all those countries started painful process of returning to European democratic traditions and values and 8 countries already became members of European Union and NATO.

Although there are many commonalities and similarities with regards to languages, religion and social structure, all 14 countries are independent states with own political and healthcare systems, therefore launching new innovative medicines there requires an individual approach and deep understanding of local healthcare systems and processes provided by local experts.


Sales and Marketing

Entering the European market is not easy. 44 countries with different healthcare systems. What is your strategy? Apart from the Big-5, what do you do with the other 28 countries? We offer a solution for 28 countries. Sales and marketing is our core business.

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We manage, through our logistic partners with their regional warehouses, the distribution to our region (28 countries). They have the capability to handle the most demanding of specialized product order management, storage, handling and distribution requirements.

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Early Market Research

You know that market research is critical. It provides customer insights, competitive intelligence, behavioural tendencies, and product positioning. And market research increasingly is becoming an important component for linking R&D and marketing teams.

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Market Access

Achieving reimbursement and getting the right price are the 2 most important drivers for a successful launch of an innovative pharmaceuticals in our part of Europe. Health Authorities in any European country decide individually based on their local regulations, policies, framework, social values and available health care budget.

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Market Authorisation

Unlike other regions, in the EU a number of options is available to obtain a marketing authorisation. Centralised at the European Medicines Agency in Amsterdam or decentralised with the individual competent authorities of the member states, each marketing authorisation application procedure has its pros and cons. In the case of Switzerland, it has its own regulatory authority, Swissmedic, and processes.

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Pharmacovigilance is the science and activities relating to the detection, assessment, understanding and prevention of adverse effects or any other medicine-related problem.

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How about bringing your pharmaceuticals to 200 million Europeans? We are specialized in the Benelux, the Baltics and the Nordics as well.

Experts in Central & Eastern Europe

We are your experts in commercialising specialized pharmaceuticals in Central & Eastern Europe. What does that means? What are the hurdles and how to overcome these?